The Energy Paradox

I was born in 1972, when energy conservation and alternative energy was "in" because of energy shortages. Energy was on the minds of many. There were lines at gas stations from time to time. Wind and solar energy were being rapidly developed. But something happened to change all that. Oil companies found and pumped more oil to meet the demand. In fact, they overproduced and energy prices plummeted. With energy so cheap, why bother with alternatives? Solar, wind, biofuels, and other alternatives were largely forgotten. Only a few diehards remained interested when it alternatives didn't appear to be immediately profitable. It appeared that cheap energy would last forever.

Well, the party is over when it comes to fossil fuels. They are not likely to be so cheap again. But market forces will eventually come up with alternatives that will bring down prices for other sources of energy and we'll forget about conservation again. The cycle will continue. My hope is that more of us will get excited about new more elegant and efficient sources of energy and conservation, delving into them out of the sheer joy and beauty of an efficient system that works with nature. Many of these technologies will be profitable as well, even when energy prices are low. Lets catch the excitement of the inventor, the explorer looking to the horizon of new and beautiful ways to enhance our lives through technologies that work elegantly, with the least moving parts and greatest simplicity, harnessing the imense renewable energies of the sun and our planet. Join us on the journey.